The new policy and upshift from 65 to 70 before age-loading applies are designed to put the MPI Brokers plan among the most customer-friendly in the UK travel market.

Already a leader in ski insurance, MPI Brokers has announced a raft of new and improved features catering for sporting and general travel worldwide, throughout the year.

MPI Brokers Managing Director Michael Pettifer says: "The travelling public is becoming increasingly sophisticated – people want to visit exciting places and do interesting things. They are accustomed to improvements in air travel and accommodation – they also want insurance that moves with the times to cover their active, modern lifestyle.

"MPI Brokers has always been at the forefront of UK travel insurance providers and we are proud now to be pioneering wider inclusivity that fits the bill for today's travellers. We provide arguably the widest possible cover at prices to suit customers' pockets."

The company's 'go anywhere' approach is reflected it its willingness to cover travel and other activities even in areas where the Foreign and Commonwealth Office (FCO) has advised against visiting – provided losses are not a result of a situation that led to a FCO warning. This also applies to sailing.