MPI Brokers Managing Director Michael Pettifer says: “We are delighted to have been invited to sponsor awards that recognise excellence in a business area and sport that are very close to our own hearts.

“Skiing and snowboarding, as the main components of the snowsports industry, have become immensely popular in the past few decades, and this is in no small part due to the high standards set by tour operators and others in the travel and transport sector.

“The Snow Awards we are sponsoring recognise particular excellence in these areas, and we hope that they will inspire others to strive for equal or better standards in the season ahead.”

Top slot in the MPI-sponsored categories is Best Mainstream UK Tour Operator, which is judged by public vote. Other categories, judged by a panel of specialists, are Best Specialist UK Tour Operator, Best Specialist UK Travel Agent and Best Transport Innovation.

The awards will be announced at a special function on Friday 1 November, as part of the Telegraph Ski and Snowboard Show at Earls Court, London.

MPI Brokers is no stranger to the Snow Awards, having won Best Specialist Insurance Provider in 2012. It is shortlisted for Best Snowsports Insurance Provider this year.